Snapchat has been making some intriguing moves into location measurement and now the company is revealing how much it paid to acquire data company Placed.
According to documents filed with the U.S. Securities and Exchange Commission (SEC) today, the Venice, Calif.-based company snapped up Placed for $135.2 million in cash.
“The company was acquired to enhance advertising effectiveness,” read the filing. “We are currently in the process of valuing the assets acquired and liabilities assumed in the transaction.”
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